Once again, the story varies by country. But where exactly are we spending all of that social time — and just how big is TikTok? All will be revealed below…. Despite various challenges over the past few years, Facebook is still top of the pops when it comes to social.
Facebook has seen a few audience declines over the past year too. Its self-service advertising tools reported notably lower reach figures for India, Spain, and South Korea at the start of compared to just a few months earlier.
However, million of these active users — more than 60 percent of the total — live in China. That means that the platform has roughly million monthly active users outside of China. Furthermore, the latest data from App Annie suggest that Chinese users account for 80 percent of the total time spent using TikTok in , while users in India account for a further 10 percent of the total.
That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world. Regardless of country differences, however, TikTok climbed to sixth place in the global mobile app rankings by monthly active users for In fact, Facebook, Instagram, and Snapchat have all reported increases in their advertising audience reach over the past few months, even amongst users aged 13 to While the media has been distracted with all the hype surrounding TikTok, some other social platforms have been posting some impressive numbers that seem to have slipped under the radar.
Meanwhile, Pinterest has enjoyed similar success, growing its total active user base by 29 percent over the past year. The platform has attracted more than 70 million new monthly active users MAUs over the past 12 months, to reach a total MAU figure of million at the start of The company has also added a number of new countries to its advertising targeting options, resulting in a quarter-on-quarter increase in reported potential advertising reach of 12 percent between October and January The million MAUs that the platform reported in November was buoyed by an annual increase of 51 million new users, equating to year-on-year growth of 11 percent.
This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba.
For context, if that figure were applicable to the entire global internet users base, it would equate to almost 2 billion monthly active users. One in three global internet users now use voice interfaces on their mobile phones each month, but these figures are even higher in Asia: 40 percent of Indian internet users say they used a voice interface on their phone in the past month, compared to 42 percent in China, and an impressive 48 percent in Indonesia.
GlobalWebIndex reports that 64 percent of internet users are worried about how companies use their data, up from 63 percent at the start of People are also increasingly distrustful of the things that they see and hear on the internet. Meanwhile, the number of people around the world aged 16 to 64 who use software tools to block ads each month has also increased since our Digital reports.
GlobalWebIndex reports that nearly half of all internet users aged 16 to 64 used an ad blocker in the past month, up from the 47 percent that they reported this time 12 months ago. More than 4 in 5 internet users aged 16 to 64 around the world play video games every month, which would equate to a total global gaming community of more than 3. The majority of gamers play games on their smartphones 69 percent of all internet users , but 25 percent of internet users also report playing games on dedicated gaming consoles.
People are increasingly willing to spend money on games, too. People are also spending more time watching other people playing games. Many marketers in the West remain skeptical of esports, perhaps because they see little evidence of their popularity in their own lives. However, the data offer irrefutable evidence that hundreds of millions of people around the world already watch other people playing games each month.
However, the number of people streaming TV content via the internet also continues to rise. Paid video subscription services are popular with mobile users too. The distribution of adoption across geographies suggests that economic development is not the primary determinant of ecommerce use, and that other factors are more important, such as sites that cater to the language needs and cultural preferences of local shoppers.
Meanwhile, the latest data from Statista shows that worldwide ecommerce spend grew significantly during , although — as one might expect — growth rates varied by category. Average annual revenues per user ARPU grew by 9 percent over the past 12 months, but growth in Southern Asia was much faster. By comparing ecommerce ARPU to GDP per capita, we get a more representative perspective of the countries in which ecommerce is gaining the greatest momentum.
However, despite relatively low figures for absolute ecommerce ARPU, Egypt and Indonesia both rank highly for these GDP-adjusted averages, while Ghana, Kenya, and India also find themselves much higher up the rankings. As GlobalWebIndex stated in their recent Commerce trends report ,. However, this is something that robust branded content and inspiration can change. However, recent trends in some of our most cutting-edge data reveal that things may be changing. Data from Google Trends reveals that people searched for dogs almost twice as frequently as they searched for cats in Dogs even outperform cats on Instagram.
A quick search reveals almost million posts have been published to the platform using dog, compared to just million for cat. The Battle for the Internet: Cats vs. Dogs January DataReportal. But how can we translate these findings into more efficient and effective plans? Internet behaviours are changing, with influences from around the world shaping the expectations and preferences of people in all corners of the globe. We strive to offer insight on all of these issues through our regular Global Digital Reports, but my answer to all of these questions is the same: focus your attention on people, not technology.
Understanding people will serve you well regardless of the latest trends in technology, fashion, or business. My advice here is similar to the advice I shared above: take a few minutes each day to go onto public social media platforms and learn about what your audience cares about.
One should use credit cards only through authenticated sites. Another disadvantage is the Spamming. Spamming corresponds to the unwanted e-mails in bulk. These e-mails serve no purpose and lead to obstruction of entire system. Virus can easily be spread to the computers connected to internet. Such virus attacks may cause your system to crash or your important data may get deleted. Also a biggest threat on internet is pornography.
There are many pornographic sites that can be found, letting your children to use internet which indirectly affects the children healthy mental life.
There are various websites that do not provide the authenticated information. This leads to misconception among many people. Amit Rana. Raghu Pandey. Harshit Srivastava. Korey Sheppard. Taurius Litvinavicius.
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